EVEN | Pigment Perfecting Serum

EVEN | Pigment Perfecting Serum

£38.00
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EVEN | Pigment Perfecting Serum
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  • EVEN | Pigment Perfecting Serum
  • EVEN | Pigment Perfecting Serum
EVEN | Pigment Perfecting Serum

EVEN | Pigment Perfecting Serum

£38.00
LOW STOCK | GET IT WHILE YOU CAN

EVEN is our targeted Pigment Perfecting Serum, created for skin concerned with pigmentation and uneven-looking tone.

At the heart of the formula is Alpha-Arbutin, alongside hydrating ingredients including Glycerin, Sodium PCA and Hyaluronic Acid, plus a blend of plant oils and Murumuru Seed Butter.

Because at SMS, we don't believe pigmentation needs to be attacked.

EVEN forms part of a complete healthy-skin routine designed to support the skin while working specifically on the concerns that matter to you.

Strengthen the skin.

Target the pigmentation.

Protect the progress.

Pigmentation doesn't need punishing. It needs understanding.
Why You Can Trust This Product
  • Gluten-free
  • Vegan
  • Cruelty-free
  • Dermatologist tested
  • Ecocert
Why I Chose This...

Pigmentation is something I see all the time.

But it's also one of the skin concerns I see being mistreated the most.

When somebody sees pigmentation, the instinct is often to attack it.

Stronger acids.

More exfoliation.

More actives.

Anything that promises to fade it as quickly as possible.

But I wanted to approach pigmentation differently.

Because while we absolutely want targeted ingredients that work on uneven-looking skin, we can't forget about the health of the skin they're working within.

EVEN gives us that targeted Refine step.

With Alpha-Arbutin at the heart of the formula, alongside hydrating and skin-supporting ingredients including Glycerin, Sodium PCA and Hyaluronic Acid, plus a blend of plant oils, it allows us to work specifically on uneven-looking skin without forgetting everything healthy skin needs around it.

And importantly, EVEN doesn't work alone.

We strengthen.

We target.

And we protect.

Because if pigmentation is your concern, protecting your skin from UV exposure isn't an optional extra at the end of your routine.

It's part of the plan.

Pigmentation doesn't need punishing. It needs understanding.
Perfect For...

Perfect For

  • Uneven-looking skin tone
  • Areas of visible pigmentation
  • Post-blemish marks
  • Skin showing visible unevenness following previous inflammation
  • Anyone wanting a targeted pigmentation serum
  • Someone already working on healthy-skin foundations who wants more targeted support
  • Someone beginning a skincare routine because pigmentation is one of their biggest concerns
  • Anyone who has previously taken an overly aggressive approach to pigmentation

It May Not Be The Best Choice For

Not every area of pigmentation has the same cause.

If you're unsure what's causing a change in pigmentation, particularly if a pigmented area is new, changing or unusual; don't simply assume it needs a skincare product.

And if your skin is currently irritated, red or overwhelmed by an aggressive routine, we may need to simplify and support the skin first before introducing another targeted product.
Hero Ingredients

Alpha-Arbutin
The key targeted ingredient within EVEN.
Alpha-Arbutin is widely used in skincare designed to target the appearance of hyperpigmentation and uneven skin tone, making it central to EVEN's role within the Refine collection.

Glycerin & Sodium PCA
Moisture-supporting ingredients included alongside EVEN's targeted ingredients.
Because working on pigmentation doesn't mean forgetting hydration.

Hyaluronic Acid
The formula contains both Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate, adding further hydration support to the formula.

Sunflower, Cotton & Flaxseed Oils
A blend of plant oils included within the formula alongside the targeted and hydrating ingredients.

Murumuru Seed Butter
A rich plant butter that contributes to the formula's more skin-supporting approach.

Lactic Acid
An AHA included within the formulation. Rather than positioning EVEN as another exfoliating product, we keep its role clear:
EVEN targets. Clarify and Reveal exfoliate.
How To Use
Lorna's Top Tips

If pigmentation is your concern, please don't make the mistake of thinking you need to attack your skin to change it.

I see this all the time.

More acids.

More exfoliation.

More powerful products.

More layers.

But pigmentation is complicated.

Before asking:

“What can I put on this pigmentation?”

I want us to ask:

“Why is it there, and what does the skin around it need?”

Then we build the routine.

Strengthen the skin. Target the pigmentation. Protect the progress.
FAQs

What does Even target?

EVEN is our targeted Refine serum for pigmentation and uneven-looking skin tone.

It's there when pigmentation is one of the specific concerns you want your routine to work on.

Is all pigmentation the same?

No.

Pigmentation is an umbrella term for visible changes in skin colour, and different types of pigmentation can have different causes.

That's why education comes before recommendation.

Understanding what we're looking at matters.

Is Even just for sun damage?

No.

We don't want to position EVEN as being exclusively for one type of pigmentation.

It can form part of a routine designed to improve the appearance of uneven pigmentation and post-blemish marks.

However, different pigmentation concerns can behave differently, so individual assessment still matters. That's why we offer online consultations where we can help you further.

Is Even an exfoliating serum?

EVEN does contain Lactic Acid, but we're not positioning it as your exfoliation step.

We already have dedicated exfoliation products within Prep.

Clarify and Reveal exfoliate.

EVEN targets uneven tone and pigmentation.

That keeps your routine purposeful rather than unnecessarily stacking exfoliants.

Do I need SPF if I'm using Even?

If pigmentation is one of your concerns, sun protection should be a fundamental part of your routine.

EVEN is the targeted step.

DEFEND is the Protect step.

Targeting pigmentation without thinking about protection means we're missing an important part of the picture.

Can I use Even if my skin is sensitive?

If your skin is particularly reactive, we'd assess your routine and skin first rather than automatically recommending EVEN simply because pigmentation is present.

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